Blog | The Essential PA

Jul 8

You're without doubt a specialist.

An authority A doctor A surgeon A consultant A professional A scholar A technician A lecturer A coach An instructor A professor An advise...

Phillippa Goodwin

Jun 24

When no is the right approach.

We all think very carefully about the type of clients we really would like to work with. We craft 100's of words to attract our ideal cli...

Phillippa Goodwin

Jun 23

The 06:54 can stick it.

You get up almost as soon as you've gone to bed. At least that's what it feels like. You drag yourself into the shower and can't see cle...

Phillippa Goodwin

Jun 18

What's your PNC* system? Does it rock?

*POTENTIAL NEW CUSTOMERS We act as the linchpin (sometimes, not always) between our client's PNC's (potential new customers) and our clie...

Phillippa Goodwin

Jun 9

Is your focus focused?

It's important to keep your focus focused. If you're trying to concentrate on too many projects the likely outcome will be that nothing w...

Phillippa Goodwin

May 14

Ultreya!

Yes, I would love to be about to start my Camino Frances again. 5 weeks booked away from Essential PA, business continuity plans firmly i...

Phillippa Goodwin

May 14

Crispy Crackers Keep Your Granny Grinning

Tongue twisting choir practice with the amazing Gareth Malone The Great British Home Chorus initiative has thrown me a lifesaver during l...

Phillippa Goodwin

May 14

How can a virtual PA add value and be helpful at this challenging time?

Four years ago a digital healthcare company started the search for remote EA support for their Executive Management team. We were highly ...

Phillippa Goodwin

May 14

I'm guilty of frequently complaining.

Yes me! Since 2008 I've frequently complained about working in solitary confinement in my home office. There have been many, many days w...

Phillippa Goodwin

May 14

(Un)glamorous efforts

I didn't start running in 2013 for the glamour of it! There is absolutely none to be found in running unless you're perhaps Sophie Rawor...

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