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When no is the right approach.
We all think very carefully about the type of clients we really would like to work with. We craft 100's of words to attract our ideal...
Phillippa Goodwin
Jun 24, 2020


The 06:54 can stick it.
You get up almost as soon as you've gone to bed. At least that's what it feels like. You drag yourself into the shower and can't see...
Phillippa Goodwin
Jun 23, 2020


What's your PNC* system? Does it rock?
*POTENTIAL NEW CUSTOMERS We act as the linchpin (sometimes, not always) between our client's PNC's (potential new customers) and our...
Phillippa Goodwin
Jun 18, 2020


Is your focus focused?
It's important to keep your focus focused. If you're trying to concentrate on too many projects the likely outcome will be that nothing...
Phillippa Goodwin
Jun 9, 2020


Ultreya!
Yes, I would love to be about to start my Camino Frances again. 5 weeks booked away from Essential PA, business continuity plans firmly...

Phillippa Goodwin
May 14, 2020


Crispy Crackers Keep Your Granny Grinning
Tongue twisting choir practice with the amazing Gareth Malone The Great British Home Chorus initiative has thrown me a lifesaver during...

Phillippa Goodwin
May 14, 2020


How can a virtual PA add value and be helpful at this challenging time?
Four years ago a digital healthcare company started the search for remote EA support for their Executive Management team. We were highly...

Phillippa Goodwin
May 14, 2020


I'm guilty of frequently complaining.
Yes me! Since 2008 I've frequently complained about working in solitary confinement in my home office. There have been many, many days...

Phillippa Goodwin
May 14, 2020


(Un)glamorous efforts
I didn't start running in 2013 for the glamour of it! There is absolutely none to be found in running unless you're perhaps Sophie...

Phillippa Goodwin
May 14, 2020
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